Love the Earth, Love Your Brand with Eco-Friendly Tote Bags
January 6,2017.
This summer, More and more places ban single-use plastic grocery bags. This is part of a nationwide trend to keep trash out of our streets and our landfills. By law or by choice, consumers now turn to reusable shopping totes to carry their groceries home. While this is great for the earth, it's also great for marketers, because it represents a need they can fulfill: Eco-friendly tote bags imprinted with a logo and message.
Promotional tote bags designed with the environment in mind may have several important features: Reusable, reducing our reliance on single-use plastic and paper grocery bags Recycled or recyclable, conserving energy and resources Biodegradable, eliminating landfill build-up Organic, grown without persistent pesticides that harm the environment
There are a variety of eco-friendly tote bag materials that meet these criteria. Organic, biodegradable canvas totes are very popular. In fact, in a recent survey, 84% of people said canvas was their favorite tote bag material. Another option is non-woven polypropylene, a cost-effective material that can be recycled. There's also rPET, which is made of polyester fibers spun from old plastic bottles. With all recycled material,note the amount of pre-consumer and post-consumer content.
Choosing an eco-friendly tote bag shows that your company is committed to protecting the environment and making people's lives better. Many environmentally sensitive products are identical to traditional ones, so they include an educational hang-tag or label that explains the item's unique features. So not only have you given your customer an item, you've also given them valuable information.
When it comes right down to it, it just makes good marketing sense to do a promotional tote bag giveaway with an eco-friendly angle. It has the three hallmarks of a successful campaign. First, it inspires goodwill toward your brand, since you've given them something practical and valued. Second, it keeps your logo in front of your target audience as they use and re-use the item. Third, it gains numerous extra impressions. Because people carry eco-friendly tote bags around town with them while shopping and completing other errands, promotional totes get about 1,000 impressions for every marketing dollar spent on them. That's higher than other promotional products, and it's much higher than other marketing channels like TV commercials and print advertisements.
Pricing for eco-tote bags depends on the quantity you order and the material you choose. A recyclable non-woven polypropylene bag may cost just $1 or $2 each, while an organic cotton boat tote can cost over $10. It's important to think not just in terms of price, but also in terms of ROI. If a more expensive bag will be used more often, then it will get your logo seen more often and create more marketing value. Be sure to evaluate samples of different bags, and choose one that is sturdy and will not break when full of your clients' precious groceries.
For help choosing the right eco-friendly tote bag for your project, contact the promotional product experts at NOVELBAG. With over 12 years in business, we can present a range of options that suit your budget and timeline.
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